Alternatively, you can use one of the other tools below. To remove the watermark and create cleaner-looking GIFs, consider upgrading to a paid Vimeo plan. It's important to note that Vimeo applies watermarks to any GIFs that you create using a free plan. Wait a few seconds for the file to generate and then download your GIF. After choosing the part you want to feature, click the Create GIF button. Note that the clip you choose can be up to 6 seconds long but you can always select a shorter clip instead. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere. That’s full access to recordings of every keynote, workshop, and session-the ones people travel thousands of miles to see. Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket. You can use the slider or enter the start and end times manually.ģ Days of World-Class Training-Zero Travel! Then select the clip you want to display in your GIF. Click the GIF button in the upper-left corner and click the Create a GIF button that appears. Once your video is published, open it from your Vimeo dashboard. Depending on the length, the uploading and optimization process may take a few minutes. From your Vimeo account, click to upload a new video and give it a title. If your media is already in video format, you can easily turn it into a GIF using Vimeo. How can you get started creating custom animations? Here are three free tools you can use to make GIFs for your business. Although Twitter supports up to four images per tweet, you can only tweet one GIF at a time so choose wisely. Once you've made a GIF, you can post it by opening Twitter's native tweet composer and clicking the Media button, just like you'd add an image or video. You can create GIFs from videos or images in just a couple of minutes. How to Make Custom GIFs for Your Business No matter your message, you can share your own branded GIFs that are unique and relevant to your business. Although this pop culture–focused content may be a good fit for your brand, it certainly isn't your only option.įor example, the tweet above features a custom GIF that incorporates brand colors (mint) and conveys brand values (“making progress toward financial goals”). When you think of tweeting GIFs, you might focus on the viral memes that users often share across Twitter. When you really want to get a message across, looping it repeatedly can be a smart play. This aspect gives them a mesmerizing quality that has a way of getting users' attention. They autoplay once before stopping, requiring users to replay them manually. On Twitter, most videos are designed not to loop. Yet even in such a short time, the GIF still manages to convey how the note-taking app integrates with digital calendars to improve productivity. GIFs typically last up to 6 seconds, making them ideal for a social channel built around conciseness.įor example, the GIF in the tweet above is only about 6 seconds long. With its 280-character tweet limit, Twitter has always embraced short, sweet content. The tweet above likens the target audience to MVPs (most valuable players) to drive extra engagement around the Super Bowl. If you want retweets, replies, or likes, adding branded or carefully chosen GIFs to your strategy can help.įor example, partnered with to create a commercial and a series of GIFs geared toward small business owners. In an internal study, Twitter found that tweets with GIFs generate 55% more engagement than tweets using other types of content. Here are a few reasons to include GIFs in your Twitter content mix. But if your brand's content strategy usually focuses on images, videos, links, or even text, you might not understand what GIFs can do-or why you should add them to your workflow. Twitter has supported GIFs for nearly a decade, allowing users of all kinds to capture attention with eye-catching animations. Why Brands Should Consider GIFs for Twitter Marketing In this article, you’ll learn how to find the right GIF for your posts or create custom ones, and how to use them effectively in your Twitter marketing. Want to create more engaging Twitter content? Wondering if your business should use GIFs?
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